Think you know the EXIT Realty real estate franchise model? In this article, Regional Owner of EXIT Mid-Atlantic, Jonathan Rundlett, breaks down the draw to EXIT by seasoned real estate professionals.
“EXIT Realty is one of the leanest real estate franchise models available,” Rundlett remarks. “Franchisees have unprecedented opportunities to prosper. For starters, EXIT does not require royalties or percentages taken off the top. Whereas most companies require at least a 25% referral, EXIT’s corporate office forwards lead to franchises and agents with no required referral fee.”
Real estate allows people to create their own business. Jeremie Fontaine is proof of this. His career is as successful as a 20 year veteran’s. Why? Because he knows his audience and how to communicate with them. He walks their walk and talks their talk all while bringing knowledge to the table. Read more about Jeremie’s story in EXIT Realty’s latest article A Career That Lets You Do You
If you have been a part of the EXIT Realty family, you will be accustomed to innovative technologies being introduced that help you work smarter, not harder, and having access to training and best in class information. EXIT Realty Corp. International goes above and beyond to fuel your business.
Case in point, last month they announced an upgrade in technology – My Smart Sign. It’s a technology that will not only gain a real estate agent more leads – but deliver them in real time. During this presentation, they shared that responding within 1 minute helps to increase conversion by 391%. In our industry we knew that responding quickly was a core value – but who knew the conversion could be so high? And, it’s free all EXIT Realty agents as part of membership! We don’t charge for leads!
My Smart Sign enables buyers to text a code to receive instantaneous information on listings in their geo-location. At the same time, it sends that person’s details to the real estate agent who owns the My Smart Sign code. During this roll out of My Smart Sign, the team at EXIT Realty Corp. International also shared simple ways to follow up and keep that response time low:
Set up an automatic text back reply
Call to introduce yourself
Send a pre-recorded video that introduces yourself and shows that you’re a “real person”
Send them the digital buyers/sellers guide that’s available to you in the EXIT Resource Center
Send your Mobile Business Card (another technology that’s available only to EXIT agents)
EXIT Realty recognizes the opportunities to leverage technology to increase your pipeline – it’s one of the many things that makes this organization great. Watch this video to learn more about the technology and how a lightening fast response time can help you win and close business.
When it comes to technology EXIT believes it should be easy, attainable and help associates realize and exceed their goals, day in and day out. That’s why EXIT Realty builds long-term technology that is by EXIT, for EXIT. This is apparent with the release of the company’s latest technology innovation, My Smart Sign™.
EXIT’s My Smart Sign™ uses geolocation technology and text messaging to provide prospective home buyers with photos, pricing and details on all available properties in their area, and to provide agents and brokers with leads. This high-tech lead generation tool is available to all EXIT Realty agents and brokers as a member benefit.
Learn more about EXIT’s My Smart Sign™ in this whitepaper. Please reach out to EXIT Mid-Atlantic with any questions at www.exitmidatlantic.com or by texting XMA to 85377.
Today’s interest rates, home prices, and other economic factors combined with consumer confidence pose challenges for real estate professionals. However, there are some things real estate professionals can do to stay active, effective, and profitable in today’s economy.
If you have the passion, EXIT Realty has the path. EXIT Realty’s business model helps entrepreneurs realize their dreams, whether those are real estate sales, franchise ownership or even regional ownership. Hear from AJ Plant as he shares how he went from real estate agent to Regional Owner of EXIT Realty Eastern Ontario in EXIT Realty’s latest post.
To learn how EXIT Realty can help you realize your dreams text XMA to 85377 for a confidential discussion.
You may have heard that the Department of Justice has settled a lawsuit with Facebook over allegations of discriminatory housing advertising that goes against Fair Housing Laws. If you are an EXIT Realty Agent utilizing EXIT Ad Center, you can be worry free about how this will impact your marketing campaigns. One of the benefits of working with EXIT Realty is that we equip our real estate professionals with streamlined technology and resources that help them generate more leads, allowing for more time in their schedule to do what they love, and less time spent on details like changing laws and the impacts they have on social media.
As an agent, when you utilize EXIT Ad Center for your Facebook advertising, you can be assured that our look-a-like audiences are based on people who have expressed an interest in real estate – whether it be buying, selling, or, a career – so EXIT Ad Center will not locate users who “look like” other users based on characteristics protected by the Fair Housing Act. By December 31st, Facebook needs to stop using the tool once called “Look-a-Like Audience,” which relies on an algorithm that the U.S. said discriminates based on sex, race, and other characteristics. However, as an EXIT Realty agent, you can place an ad today or any day and be confident that your ads are not discriminatory.
Millennials are the demographic group that is typically defined as people born from 1981 to 1996. They are the first generation to grow up in the internet age being the first generation to have the most familiarity with social media and cell phones. Financially, millennials have fell behind previous generations with the weight of higher student loan debt, stagnant wages, and unemployment after the Great Recession. In the past few years, they are coming of the age to marry, have children or start a family and they have lofty financial goals – saving 36% more of their annual salary compared to prior generations. Armed with their savings, millennials make up the fastest-growing segment of buyers today according to the National Association of Realtors report. This increased activity from the millennial generation is likely due to growth in their careers and finally paying down their student loans.
Millennials are changing the game of homebuying, and it shouldn’t be a surprise that one way this group, also known as “digital natives,” are changing the process is through technology. Utilizing social media and mobile phones to research, view and buy homes is how they feel most comfortable. At EXIT we have a large digital toolkit that helps our real estate agents connect with this generation in a way that’s both comfortable and familiar with them – Facebook, Text Messaging Campaigns, and geo location technology to name a few. Learn more about how our technology is both high tech and high touch.
These homebuyers are digitally savvy, and look to the internet to shop around for a mortgage, collect information about homes they might be interested in. A real estate agent can prove themselves valuable to this cohort in the form of their negotiation skills and industry relationships that will help make the homebuying process more efficient.
The philanthropic efforts of EXIT Associates across the U.S. and Canada are amplified by the Spirit of EXIT Charitable Program. National charities as well as local non-profits benefit from the support of real estate professionals who live and work in the communities they serve.
A portion of every transaction fee received by EXIT Realty Corp. International is applied to its charitable fund. Through the Spirit of EXIT Dollar-for-Dollar Charitable Program, EXIT Associates can raise money for local, approved, registered charities and apply to have those funds matched from the company’s pool of funds. To-date, EXIT has allocated more than $7 million to charity.
“Part of the application process involves explaining why a particular charity was chosen and some of the stories are very personal,” explains Susan Harrison, Senior Vice President with EXIT Realty who oversees the program. “We have agents whose children face life threatening illnesses who want to raise money for medical research. We have agents who tell us that at one point in their lives they were foodinsecure, and a particular food bank was the reason they ate. Other agents deeply relate to the needs of veterans and others still to animal welfare. One of the things I love best about our program is that everyone relates to a different need that tugs at their heart, and it might be different than another agent in their office or an office across the country. Our program supports what our people care about at their core.”
EXIT saw a 24.6% increase in the number of initiatives in 2022 over 2021. In 2022, over half the Spirit of EXIT initiatives supported non-profits working to benefit children and communities. Examples of the non-profits in each of the categories include:
Animals 4.7% – Sale Ranch Animal Sanctuary Cancer 5.8% – Pink Cans 4 Cancer Children 28% – Children’s Advocacy Center of Van Zandt County Community Support 25.5% – Haven House homeless shelter Habitat 8.1% – Habitat for Humanity. EXIT’s history with Habitat for Humanity dates back to 2004. Habitat for Humanity is categorized separately because of the number of Spirit of EXIT applications received benefiting the non-profit. Medical Research 5.8% – United MSD Foundation Medical Support 16.3% – Carlton Place & District Memorial Hospital Foundation
“The last two sentences of EXIT’s mission statement are, ‘EXIT empowers people to live their why. Real estate is our how,’” says Susan. “This is their why.”
Helping buyers find affordable housing is a challenge across the country. But EXIT Real Estate agents and brokers don’t allow that to stop them from finding their buyers the right home. We’ve seen it done and know if one person can do it, others can too.
EXIT Realty’s latest whitepaper shares how EXIT Realty associates are working to be the solution; from volunteering, to advocating, and more. We encourage you to read this article and find your starting point to be the solution.
Earlier this month Tami Bonnell, Co-Chair of Exit Realty Corp. International announced that the company’s allocation to its charitable fund has exceeded $7 million. Bonnell noted that “giving back has been what we do since the company’s inception almost twenty-six years ago…. It’s part of our business model and it’s ingrained in the hearts of our associates.”
EXIT Realty is a full service, forward-thinking real estate franchisor with offices across North America. If you are new to the EXIT model, you may not know that every transaction from our real estate business has a portion of it directed towards our charitable fund. We also have what we call Spirit of EXIT Dollar-for-Dollar Matching Program where our associates can raise money for local, approved registered charities and apply to have those funds matched from EXIT Realty’s pool of funds.
In addition to our charitable giving, EXIT has to date paid out more than a half billion dollars in single-level residual income to our associates. If you are looking to be part of something better, at EXIT, better is built right in. Learn more about the EXIT formula today.
“In 1952, young Florence Chadwick stepped into the waters of the Pacific Ocean off Catalina Island, determined to swim to the shore of California. She’d already been the first woman to swim the English Channel both ways. The weather was foggy and chilly; she could hardly see the boats accompanying her. Still, she swam for fifteen hours. When she begged to be taken out of the water along the way, her mother, in a boat alongside, told her she was close and could make it. Finally, physically and emotionally exhausted, she stopped swimming and was pulled out. It wasn’t until she was on the boat that she discovered the shore was less than a half a mile away. At the news conference the next day she said, “All I could see was fog…I think if I could have seen the shore, I would have made it.” Story by Randy Alcorn.
Consider the words: “I think if I could have seen the shore, I would have made it.” A few thoughts; She had a goal. She was prepared. She was underway. She had been in this situation before having felt the pain but she could not see the shore. All seafarers long to see land because it is easy to get swallowed up in the vast emptiness of the ocean.
Likewise, it is easy to get swallowed up in the vastness of our daily life.
We are approaching the end of the first quarter of 2023. My resolutions and goals are a mess. I am no where near the land, I don’t think. I better look. The advantage I have is that I can blow away the fog. You can to.
The best ways to do that usually involves another person. My manager/broker, by spouse, my accountability partner, etc.. If only Florence had of listened to her Mother that day. Don’t do this business or life for that matter alone. Get a fresh perspective.
Then adjust. Manage your life in shorter bursts of quarters, not annually. Some things need to be managed by the week, month, but no longer than a quarter. If Florence had seen the shore, there would have been a surge of excitement and strength. Strong self-talk would have kicked in. Maybe a slight course correction and she may have walked ashore at Long Beach. However, in the fog, blinded from her objective, when her body had enough, she quit.
Why don’t we do this together, fog or not?
If you need help, contact me at firstname.lastname@example.org
Written By Bob McKinnon, Director of Leadership Development EXIT Realty Corp. International
Janett and Jonathan Rundlett, Regional Owners of EXIT Mid-Atlantic, are so excited to announce that Marian DuVall, Broker/Owner, is renewing EXIT Riverbend Realty’s Franchise Agreement for another 5 years!
Marian has been so impressed with all that EXIT Realty provides its Brokers and Agents! EXIT’s in-depth training systems, cutting-edge technology and outstanding support are the backbone behind her ability to provide excellent service to the Parkersburg, WV and Belpre, OH communities. She loves the genuine desire EXIT has to see her and her team succeed and be happy. But Marian is most proud of her team. They are driven, successful, and growing their business by harnessing the tools and support she and EXIT Mid-Atlantic provide.
Listen in on Michele Bilow’s interview with Marian. You’ll understand why she renewed her franchise agreement. And if you want to learn how you can join our family, visit our website at www.exitmidatlantic.com
Howard Kronthal, Broker/Owner of EXIT Realty Success in Martinsburg, WV and his team of professionals hosted a Cars Under the Stars Movie event in their parking lot for the community with funds going to support The Great Berkeley Bike Bash under Good Samaritan Free Clinic.
The Great Berkeley Bike Bash was formed for the children at Burke Street Elementary to offer bicycles and helmets to those who cannot afford them and teach bike and street safety while promoting a healthier lifestyle.
“Our fundraiser was a success! We had 16 raffle baskets, 50/50, free face painting, food trucks, hula-hoop contests with prizes, kids and adults costume contest with prizes, and of course, the movie Moana. There were so many smiling happy faces!
This was a community event structured for families to enjoy an outdoor movie together and to meet our agents and staff,” said Kem Warr, office manager of EXIT Realty Success.
A portion of every transaction fee received by EXIT Realty Corp. International is applied to its charitable fund. Through the Spirit of EXIT Dollar-for-Dollar Matching Program, EXIT offices and associates can raise money for local, approved, registered charities and apply to EXIT’s head office to have those funds matched from the company’s pool of funds. Howard and his team raised $329.25, which EXIT’s head office was proud to match, for a total donation of $658.50 to Good Samaritan Free Clinic.
“We appreciate the partnership in supporting our community and the vulnerable populations. I look forward to our project and the benefits that the children will receive,” said Karen Newell, Director of Good Samaritan Free Clinic.
Real estate agents can use ChatGPT for various marketing tasks, such as:
Chatbot integration: ChatGPT can be integrated into a chatbot on the agent’s website, allowing potential clients to ask questions and receive immediate answers 24/7.
Content creation: ChatGPT can be used to generate compelling and informative descriptions of properties, neighborhoods, and amenities, which can be used in listings, blog posts, and other marketing materials.
Email marketing: ChatGPT can be used to generate personalized and engaging emails to send to clients, such as property recommendations, market updates, and newsletters.
Social media management: ChatGPT can be used to create and schedule social media posts on platforms such as Facebook, Twitter, and Instagram, which can be used to promote listings and engage with followers.
By incorporating ChatGPT into their marketing strategy, real estate agents can save time, generate high-quality content, and offer a more personalized experience to their clients.
Many real estate professionals are experiencing a slower market, leaving them with more time on their hands. This is an opportunity to set yourself up for success! EXIT Realty provides a list of to-do’s to keep yourself busy preparing your business.
Jonathan and Janett Rundlett, Regional Owner’s of EXIT Mid-Atlantic, are extremely honored to announce all the EXIT Associates throughout the Mid-Atlantic Region who achieved recognition on EXIT Realty Corp. International’s Top 100 Lists 2023!
Please join Jonathan and Janett, and all of the EXIT Mid-Atlantic Associates, in congratulating the EXIT Realty Corp. International Top 100 Agents from the region:
Jonathan and Janett Rundlett, Regional Owner’s of EXIT Mid-Atlantic, are extremely honored to announce the Dream Home Team – EXIT Preferred Realty in Bel Air, Maryland, has been recognized as one of the Top Teams in EXIT Realty Corp. International’s 2022 Top 25 Teams in all three categories!
Following are the award categories the team has been recognized for:
Congratulations go out to the associates that make up this team for an outstanding year! We look forward to another great year!