You may have heard that the Department of Justice has settled a lawsuit with Facebook over allegations of discriminatory housing advertising that goes against Fair Housing Laws. If you are an EXIT Realty Agent utilizing EXIT Ad Center, you can be worry free about how this will impact your marketing campaigns. One of the benefits of working with EXIT Realty is that we equip our real estate professionals with streamlined technology and resources that help them generate more leads, allowing for more time in their schedule to do what they love, and less time spent on details like changing laws and the impacts they have on social media.
As an agent, when you utilize EXIT Ad Center for your Facebook advertising, you can be assured that our look-a-like audiences are based on people who have expressed an interest in real estate – whether it be buying, selling, or, a career – so EXIT Ad Center will not locate users who “look like” other users based on characteristics protected by the Fair Housing Act. By December 31st, Facebook needs to stop using the tool once called “Look-a-Like Audience,” which relies on an algorithm that the U.S. said discriminates based on sex, race, and other characteristics. However, as an EXIT Realty agent, you can place an ad today or any day and be confident that your ads are not discriminatory.