Tag: real estate agents

EXIT Mid-Atlantic :
EXIT Realty Corp. International

Response Times Can Make Or Break Your Conversion

by Terri Mason

If you have been a part of the EXIT Realty family, you will be accustomed to innovative technologies being introduced that help you work smarter, not harder, and having access to training and best in class information. EXIT Realty Corp. International goes above and beyond to fuel your business.

Case in point, last month they announced an upgrade in technology – My Smart Sign. It’s a technology that will not only gain a real estate agent more leads – but deliver them in real time. During this presentation, they shared that responding within 1 minute helps to increase conversion by 391%. In our industry we knew that responding quickly was a core value – but who knew the conversion could be so high? And, it’s free all EXIT Realty agents as part of membership! We don’t charge for leads!  

My Smart Sign enables buyers to text a code to receive instantaneous information on listings in their geo-location. At the same time, it sends that person’s details to the real estate agent who owns the My Smart Sign code. During this roll out of My Smart Sign, the team at EXIT Realty Corp. International also shared simple ways to follow up and keep that response time low:

  • Set up an automatic text back reply
  • Call to introduce yourself
  • Send a pre-recorded video that introduces yourself and shows that you’re a “real person”
  • Send them the digital buyers/sellers guide that’s available to you in the EXIT Resource Center
  • Send your Mobile Business Card (another technology that’s available only to EXIT agents)


EXIT Realty recognizes the opportunities to leverage technology to increase your pipeline – it’s one of the many things that makes this organization great. Watch this video to learn more about the technology and how a lightening fast response time can help you win and close business.

EXIT Realty Corp. International

Let’s Go Team!

by Terri Mason

The real estate industry is seeing a movement. More and more real estate professionals are forming teams. There’s just so much to juggle and when you can’t manage it it’s time to Team Up!

By forming a team the group can better service their clients, increase their overall sales and, each member can achieve that well deserved work-life balance.

In this EXIT Real Estate Industry Leaders article Broker/Owner, Maggie Tessier, shares how she and her team found success and some great tips to make the transition a success for everyone.  

EXIT Realty Corp. International

Millennials are Changing the Landscape of Real Estate

by Terri Mason

Millennials are the demographic group that is typically defined as people born from 1981 to 1996. They are the first generation to grow up in the internet age being the first generation to have the most familiarity with social media and cell phones. Financially, millennials have fell behind previous generations with the weight of higher student loan debt, stagnant wages, and unemployment after the Great Recession. In the past few years, they are coming of the age to marry, have children or start a family and they have lofty financial goals – saving 36% more of their annual salary compared to prior generations. Armed with their savings, millennials make up the fastest-growing segment of buyers today according to the National Association of Realtors report. This increased activity from the millennial generation is likely due to growth in their careers and finally paying down their student loans. 

Millennials are changing the game of homebuying, and it shouldn’t be a surprise that one way this group, also known as “digital natives,” are changing the process is through technology. Utilizing social media and mobile phones to research, view and buy homes is how they feel most comfortable. At EXIT we have a large digital toolkit that helps our real estate agents connect with this generation in a way that’s both comfortable and familiar with them – Facebook, Text Messaging Campaigns, and geo location technology to name a few. Learn more about how our technology is both high tech and high touch. 

These homebuyers are digitally savvy, and look to the internet to shop around for a mortgage, collect information about homes they might be interested in. A real estate agent can prove themselves valuable to this cohort in the form of their negotiation skills and industry relationships that will help make the homebuying process more efficient. 

EXIT Realty Corp. International News

Affordable Housing: Be The Solution

by Terri Mason

Helping buyers find affordable housing is a challenge across the country. But EXIT Real Estate agents and brokers don’t allow that to stop them from finding their buyers the right home. We’ve seen it done and know if one person can do it, others can too. 

EXIT Realty’s latest whitepaper shares how EXIT Realty associates are working to be the solution; from volunteering, to advocating, and more. We encourage you to read this article and find your starting point to be the solution. 

EXIT Realty Corp. International

Seeing the Shore

by Terri Mason

“In 1952, young Florence Chadwick stepped into the waters of the Pacific Ocean off Catalina Island, determined to swim to the shore of California. She’d already been the first woman to swim the English Channel both ways. The weather was foggy and chilly; she could hardly see the boats accompanying her.  Still, she swam for fifteen hours. When she begged to be taken out of the water along the way, her mother, in a boat alongside, told her she was close and could make it. Finally, physically and emotionally exhausted, she stopped swimming and was pulled out.  It wasn’t until she was on the boat that she discovered the shore was less than a half a mile away.  At the news conference the next day she said, “All I could see was fog…I think if I could have seen the shore, I would have made it.” Story by Randy Alcorn.

Consider the words: “I think if I could have seen the shore, I would have made it.” A few thoughts; She had a goal. She was prepared. She was underway. She had been in this situation before having felt the pain but she could not see the shore. All seafarers long to see land because it is easy to get swallowed up in the vast emptiness of the ocean.  

Likewise, it is easy to get swallowed up in the vastness of our daily life.

We are approaching the end of the first quarter of 2023. My resolutions and goals are a mess. I am no where near the land, I don’t think. I better look. The advantage I have is that I can blow away the fog.  You can to.

The best ways to do that usually involves another person. My manager/broker, by spouse, my accountability partner, etc.. If only Florence had of listened to her Mother that day.  Don’t do this business or life for that matter alone. Get a fresh perspective.

Then adjust. Manage your life in shorter bursts of quarters, not annually.  Some things need to be managed by the week, month, but no longer than a quarter. If Florence had seen the shore, there would have been a surge of excitement and strength. Strong self-talk would have kicked in.  Maybe a slight course correction and she may have walked ashore at Long Beach. However, in the fog, blinded from her objective, when her body had enough, she quit. 

Why don’t we do this together, fog or not?

If you need help, contact me at bmckinon@exitrealty.com

Written By Bob McKinnon, Director of Leadership Development EXIT Realty Corp. International

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