Tag: Real Estate Marketing

EXIT Mid-Atlantic :
EXIT Realty Corp. International

Response Times Can Make Or Break Your Conversion

by Terri Mason

If you have been a part of the EXIT Realty family, you will be accustomed to innovative technologies being introduced that help you work smarter, not harder, and having access to training and best in class information. EXIT Realty Corp. International goes above and beyond to fuel your business.

Case in point, last month they announced an upgrade in technology – My Smart Sign. It’s a technology that will not only gain a real estate agent more leads – but deliver them in real time. During this presentation, they shared that responding within 1 minute helps to increase conversion by 391%. In our industry we knew that responding quickly was a core value – but who knew the conversion could be so high? And, it’s free all EXIT Realty agents as part of membership! We don’t charge for leads!  

My Smart Sign enables buyers to text a code to receive instantaneous information on listings in their geo-location. At the same time, it sends that person’s details to the real estate agent who owns the My Smart Sign code. During this roll out of My Smart Sign, the team at EXIT Realty Corp. International also shared simple ways to follow up and keep that response time low:

  • Set up an automatic text back reply
  • Call to introduce yourself
  • Send a pre-recorded video that introduces yourself and shows that you’re a “real person”
  • Send them the digital buyers/sellers guide that’s available to you in the EXIT Resource Center
  • Send your Mobile Business Card (another technology that’s available only to EXIT agents)


EXIT Realty recognizes the opportunities to leverage technology to increase your pipeline – it’s one of the many things that makes this organization great. Watch this video to learn more about the technology and how a lightening fast response time can help you win and close business.

EXIT Realty Corp. International

EXIT Realty’s Latest White Paper Released, EXIT Realty’s Technology Philosophy: Putting People First

by Terri Mason

When it comes to technology EXIT believes it should be easy, attainable and help associates realize and exceed their goals, day in and day out. That’s why EXIT Realty builds long-term technology that is by EXIT, for EXIT. This is apparent with the release of the company’s latest technology innovation, My Smart Sign™.

EXIT’s My Smart Sign™ uses geolocation technology and text messaging to provide prospective home buyers with photos, pricing and details on all available properties in their area, and to provide agents and brokers with leads. This high-tech lead generation tool is available to all EXIT Realty agents and brokers as a member benefit.

Learn more about EXIT’s My Smart Sign™ in this whitepaper. Please reach out to EXIT Mid-Atlantic with any questions at www.exitmidatlantic.com or by texting XMA to 85377.

News

The Ever-Evolving Social Media Landscape and Real Estate Marketing

by Terri Mason

You may have heard that the Department of Justice has settled a lawsuit with Facebook over allegations of discriminatory housing advertising that goes against Fair Housing Laws. If you are an EXIT Realty Agent utilizing EXIT Ad Center, you can be worry free about how this will impact your marketing campaigns.  One of the benefits of working with EXIT Realty is that we equip our real estate professionals with streamlined technology and resources that help them generate more leads, allowing for more time in their schedule to do what they love, and less time spent on details like changing laws and the impacts they have on social media. 

As an agent, when you utilize EXIT Ad Center for your Facebook advertising, you can be assured that our look-a-like audiences are based on people who have expressed an interest in real estate – whether it be buying, selling, or, a career – so EXIT Ad Center will not locate users who “look like” other users based on characteristics protected by the Fair Housing Act. By December 31st, Facebook needs to stop using the tool once called “Look-a-Like Audience,” which relies on an algorithm that the U.S. said discriminates based on sex, race, and other characteristics. However, as an EXIT Realty agent, you can place an ad today or any day and be confident that your ads are not discriminatory.  

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